By Laura Lee
Malaysia has the highest rating in terms of health and well being, Philips Malaysia Sdn Bhd managing director Naeem Shahab Khan (pic) told the media at its “Live Well With Philips” event on 9 April 2012.
According to Philips Health and Well Being Index, which selected 28 countries for the survey, 71% of Malaysians are generally happy with their state of health and well being.
The survey also came up with some interesting revelations. They include:
• Those above 65 years are more inclined to believe they have no control over their state of health.
• 52% of them hardly or never visit the dentist.
• 31% hardly go for a general check up, especially those above 30 years of age.
• 43% of Malaysians feel either overweight or obese.
• Three-quarter of those 55 years of age and above are not trying to lose weight.
If this is not bad enough, some 38% of the children in Malaysia are obese based on data from the World Health Organisation.
Naeem, who is also Philips Consumer Lifestyle Malaysia general manager, said obesity, if unchecked, can contribute to serious health problems such as hypertension and heart diseases.
The Philips Health and Well Being Index also showed that while 80% of the respondents felt that new technology could improve their lifestyle and medical technology will help them live longer but they do not realise that if they do not use these technologies, it will not improve their health.
Naeem said this is exactly what Philips is trying to bridge: the gap between what is perceived and the reality of it.
“At Philips, we strive to make the world healthier and more sustainable through innovation. Besides, living well through meaningful innovation can help to start your day with confidence.”
The “Live Well With Philips” event also offered a sneak preview of the upcoming trends and its consumer lifestyle product line-up for the next six months.
If I thought Philips’ AirFryer, with its patented rapid air technology that fries food without using oil, was revolutionary when it was introduced to the Malaysian market last year, its new PerfectCare steam iron, will be the product that I would want to have when it is launched later this year.
Thanks to its revolutionary OptimalTEMP technology, I won’t have to worry about burning my clothes anymore because of wrong settings or overheating.
In fact, you do not need to adjust any settings at all, whether you are ironing silk, cotton or linen garments.
For those who have maids to do your ironing, you don’t have to despair having to teach them how to use this wonder babe since it has no dials or settings.
As Philips Malaysia Consumer Lifestyle senior marketing manager Usman Qureshi put it, “We are the leader where PerfectCare is concerned. We do not use the word “revolutionary” unless it helps the consumer, answer a better need and change habits.”
This new steam iron not only automatically sets the temperature but also helps to preserve your favourite clothes.
It is time saving as well as you do not have to wait for the temperature to cool down before you iron a different type of garment.
“Thus, it is not just easy ironing but perfect ironing,” he quipped, adding that it is safe to iron your hair with PerfectCare! Do we have any volunteers for this demonstration?
I saw with my own eyes how he ironed a piece of plastic with PerfectCare. The plastic became wrinkled but did not stick to the iron. Amazing!
I have had so many of favourite clothes getting dirty black stains from the iron plate of my old iron because of overheating. I certainly cannot wait for PerfectCare's debut.
Friday, April 13, 2012
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